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Wellness is increasingly being recognized as a trifecta of balance across body, mind and soul.
April 7, 2025
By: Melissa Meisel
Rather than a standalone entity, wellness is a central theme that inspires all facets of consumer behavior and touches on many industries. Circana, LLC defines wellness as products or services that empower self-care by enhancing consumers’ physical, mental and emotional well-being. According to Circana, well-being focused consumers have a buying power exceeding $1.1 trillion in the U.S., highlighting the significant market potential for companies that cater to this demand. While tradition...
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